Cornerstone Senior Marketing will now file third-party marketing materials requiring CMS approval for all our sales/broker partners. This includes uniquely created materials or those purchased from a third-party lead source vendor¹.
Any advertisement or mailer that mentions a premium, a benefit, a cost/copay, or getting your Part B paid for (even in a general fashion) needs to be sent for approval. This includes mailers, newspaper or magazine ads, TV/Radio commercials, bulletin boards, flyers, presentations, etc.
Please use this link below to submit any marketing materials that meet the above description that you plan to use, for compliance review.
If you’re unsure your marketing material requires CMS approval, please submit it for review. We’re here to help by offering compliance reviews for all marketing and/or communication materials, anytime.
If you are an agency with down line agents, please reach out to them and have them submit their materials as well, as you are responsible for their compliance with CMS regulations.
¹The lead vendors listed below will arrange filing through HPMS, for CMS approval, any marketing pieces that fall within the guidance above. You DO NOT need to submit materials to Cornerstone Senior Marketing from these lead vendors.
Target Leads, Kramer Direct, Main Street, Arm Leads, and Lead Concepts