WellCare/Centene: Allwell Member Rewards Program Has Changed – Healthy Rewards

Broker Bulletin from 8/6/2021:

As Centene continues to integrate health plans, further alignment of programs may be necessary. Beginning July 1, 2021, the Healthy Rewards program replaced the My Health Pays® rewards program previously available to Allwell Medicare Advantage members across all states. Members impacted by the program transition were mailed a communication in May 2021. Click here to view a copy of the member mailer.

What you should know

Your assistance is key to ensuring members have a smooth transition to the Healthy Rewards program. Please take note of the following when speaking with your members:

  • Only Allwell Medicare Advantage plans and members are impacted. There are no changes to the My Health Pays® program for Medicaid and Marketplace.
  • Rewards earned for activities completed through June 30, 2021 on the My Health Pays® Prepaid Visa® Card must be redeemed by September 30, 2021. Please Note: Earned rewards may continue to be added on the member’s My Health Pays® Prepaid Visa® Card through August 16, 2021.
  • The My Health Pays® Prepaid Visa® Card will be closed on October 1, 2021, and any remaining funds will be forfeited.
  • Emphasize the September 30, 2021 deadline for redeeming rewards on the My Health Pays® Prepaid Visa® Card.
  • Click here and select the applicable state to learn more details about the Healthy Rewards program on the Health Plan website.


If you have any questions, please contact your CSM Service rep here