SureBridge: Brand change coming soon – what you need to know


Sourced from Agent Communication from SureBridge on 3/14/23:

UnitedHealthcare brand replacing SureBridge on Chesapeake supplemental products

The Chesapeake Life Insurance Company will debut it’s new UnitedHealthcare brand association on March 24, 2023, starting with the release of its newest product AccidentWise. The UnitedHealthcare brand will replace the SureBridge brand on all Chesapeake products over the coming months. The new brand experience is expected to create a stronger presence in the market with a more recognizable name, allowing for better positioning of Chesapeake’s supplemental products offering.

Noticeable changes on March 24
The first step of the brand transition began last fall with the introduction of the new customer website, UHC Member Hub.

Here are other changes you will see later this month:

• The broker quote and apply tool (POS) will display the new UnitedHealthcare underwritten by The Chesapeake Life Insurance Company logo.

• A brand-transition message will appear on the quote & apply tool and on customer communications to help explain some products will show the SureBridge brand and other products the UnitedHealthcare brand until the brand transition is complete.

• Bank/credit card statements will show payment transaction being made to Chesapeake-UHC. Be sure to let your customers know this.

When will other changes happen?
Additional updates will happen over the next several months with the goal of being fully transitioned by end of September 2023.

We will keep you informed of our progress but here are some other things to expect in the coming months:

• Email addresses, websites and other contact info that features SureBridge brand will eventually be transitioned to UnitedHealthcare brand (where appropriate).
• Current products in the Chesapeake portfolio are being evaluated and prioritized for rebranding.

• As other new products are introduced with the UnitedHealthcare brand, we’ll share new marketing materials and training with you.

Acquired in 2019 by the UnitedHealthcare company, The Chesapeake Life Insurance Company is now officially welcomed into the UnitedHealthcare brand family as it makes these branding updates. Licensed agents contracted with Chesapeake can share with their clients this exciting news when presenting The Chesapeake Life Ins. Co. portfolio of supplemental and life products.


Anthem: Talk Desk Discontinued as of March 20, 2023

Talk Desk is being discontinued as a tool for recording telephonic scope of appointments and voice signatures. This change comes about due to the CMS implemented requirements of recording all pre-enrollment and post-enrollment calls to prospects and current members.

Additionally, Medicare Voice Signature Services is a new tool that is now available in Producer Toolbox. This tool is only available to use during a face-to-face appointment when the applicant is unable to physically or electronically sign the SOA or enrollment application and does not have a Power of Attorney representative present. The below Quick Reference Guide provides the steps for using the Medicare Voice Signature Service.

Medicare Voice Signature Services Quick Guide – PDF

  • As a reminder, all calls with prospects and current members must be recorded and stored in a HIPAA compliant manner according to the CMS requirements implemented in October 2022. This includes all pre-enrollment calls and post-enrollment calls.
  • By recording all calls, the requirements for recording telephonic scope of appointment and voice signature during enrollment are also fulfilled. It is not necessary to record a telephonic scope of appointment or voice signature separately.
  • Talk Desk, the tool used for recording a telephonic scope of appointment and voice signature, will be discontinued as of March 20, 2023.
  • Historical Talk Desk recordings will continue to be accessible in the Portal.


Questions?  Please contact your CSM rep


Devoted Health Ohio Network Update

Premier Health is now in Devoted Health’s Network for Ohio!

Not contracted with Devoted? Contact CSM’s contracting department today and get started.

SEP’s for CA, CO, KY, NY, OR & TX

SEP information provided by CIGNA – 3/7/2023

This is an important announcement for agents with customers in California, Colorado, Kentucky, New York, Oregon, and Texas and for those with business in those states. The counties below are under a state designated SEP due to an emergency.


Declaration information New

State declaration: Severe Winter Storms

SEP Incident Date: 03/01/2023 – Ongoing

This SEP declaration is effective: 03/01/2023 – Ongoing

Impacted counties for SEP purposes: Amador, Kern, Los Angeles, Madera, Mariposa, Mono, Nevada, San Bernardino, San Luis Obispo, Santa Barbara, Sierra, Sonoma, and Tulare

Declaration information Updated

FEMA declaration: Severe Winter Storms, Flooding, Landslides, and Mudslides

SEP incident dates: 12/27/2022 – 03/01/2023

This SEP declaration is effective: 12/27/2022 – 03/31/2023

Impacted counties for SEP purposes: Alameda, Alpine, Amador, Butte, Calaveras, Colusa, Contra Costa, Del Norte, El Dorado, Fresno, Glenn, Humboldt, Inyo, Los Angeles, Madera, Marin, Mariposa, Mendocino, Merced, Monterey, Napa, Nevada, Placer, Sacramento, San Benito, San Diego, San Francisco, San Joaquin, San Luis Obispo, San Mateo, Santa Barbara, Santa Clara, Santa Cruz, Siskiyou, Solano, Sonoma, Stanislaus, Sutter, Tehama, Tuolumne, Trinity, Tulare, Ventura, and Yolo


Declaration information Updated

FEMA declaration: Fuel Supply Chain Risk

SEP incident dates: 12/31/2022 – 05/31/2023

This SEP declaration is effective: 12/31/2022 – 05/31/2023

Impacted counties for SEP purposes: All counties


Declaration information New

State declaration: Severe Winter Weather

SEP incident dates: 03/03/2023 – Ongoing

This SEP declaration is effective: 03/03/2023 – Ongoing

Impacted counties for SEP purposes: All counties


Declaration information Updated

State declaration: Healthcare Staffing Shortages

SEP incident dates: 09/27/2021 – 04/21/2023

This SEP declaration is effective: 09/27/2021 – 05/31/2023

Impacted counties for SEP

Declaration information Updated

State declaration: Rikers Island Correctional Center Staffing Shortage

SEP incident dates: 09/28/2021 – 04/29/2023

This SEP declaration is effective: 09/28/2021 – 06/30/2023

Impacted counties for SEP purposes: Bronx, Kings, New York, Richmond, and Queens

purposes: All counties


Declaration information New

State declaration: Severe Winter Weather

SEP incident dates: 02/25/2023 – 04/30/2023

This SEP declaration is effective: 02/25/2023 – 04/02/2023

Impacted counties for SEP purposes: Multnomah


Declaration information New

State declaration: Severe Winter Weather

SEP incident dates: 02/04/2023 – Ongoing

This SEP declaration is effective: 02/04/2023 – Ongoing

Impacted counties for SEP purposes: Anderson, Bastrop, Blanco, Burleson, Burnet, Caldwell, Delta, Denton, Falls, Hays, Henderson, Hopkins, Hunt, Kendall, Lamar, Lee, Leon, Milam, Red River, Robertson, Shelby, Smith, Travis, and Williamson

IMPORTANT: Please be aware

  • This does not mean that active marketing can occur.
  • The SEP is only for the purpose of providing a SEP to impacted individuals who had a valid election during the incident and were unable to make that election due to the emergency.
  • This does not mean we initiate waiving of authorization or referral requirements.
  • This does not extend waiving of prior authorizations, referrals etc.

SEP for Government Entity-Declared Disaster or Other Emergency

42 CFR 422.62(b)(18)

(Rev. 2, Issued: August 12, 2020; Effective/Implementation: 01-01-2021)


An SEP exists for individuals affected by a disaster or other emergency declared by a Federal, state or local government entity who were unable to, and did not make an election during another valid election period. This includes both enrollment and disenrollment elections.

Individuals are eligible for this SEP if they:

  • Reside, or resided at the start of the SEP eligibility period described in this guidance, in an area for which a federal, state or local government entity has declared a disaster or other emergency or they do not reside in an affected area but rely on help making healthcare decisions from one or more individuals who reside in an affected area; and
  • Were eligible for another election period at the time of the SEP eligibility period; and
  • Did not make an election during that other valid election period due to the disaster or other emergency.The SEP starts as of the date the declaration is made, the incident start date or, if different, the start date identified in the declaration, whichever is earlier. The SEP ends two full calendar months following the end date identified in the declaration or, if different, the date the end of the incident is announced, whichever is later.

Tips for completing applications

  • Select “SEP” in the “Select Enrollment Period” field
  • Enter code “DST” in the “SEP Code” field
  • Enter the date the customer was affected by the disaster in the “SEP Date field”
  • In the “Special Enrollment Period” section: Make sure you select the special enrollment period that applies to the customer in addition to selecting the “DST” box that states “I was affected by a weather-related emergency or major disaster (as declared by the Federal Emergency Management Agency (FEMA)). One of the other statements here applied to me, but I was unable to make my enrollment because of the natural disaster.” Both are required to be completed.

For telephonic applications, ensure that the following fields are completed:

  • In the “Special Enrollment Period section: Select the actual enrollment period the customer qualified for that was missed, and
  • Select the check box next to the statement that reads “I was affected by a weather-related emergency or major disaster (as declared by the Federal Emergency Management Agency, or by federal, my state or my local government).One of the other statements on this page applied to me, but I was unable to make my request because of the disaster.” This creates the DST and the second code Enrollment requires to process the application.

Cap Con 2023

Cornerstone Senior Marketing’s Jaime Lebron recently attended the Captial Conference in Washington, D.C., as a member of NABIP-NEO, where he met with Congressional leaders and heard updates from CMS.  The NABIP chapters meet annually to interact with congressional leaders and CMS regarding insurance industry regulation updates and legisltive issues that impact brokers and consumers.


Jaime Lebron Cornerstone Senior Marketing

Left to Right: Suzanne McClain-Broker | William Barrett-Aetna | Shawn Kasych-Ohio State Lobbyist | Ingrid Martin-Beam Dental | Jaime Lebron – Cornerstone Senior Marketing


Update on Anthem’s MADP Addendum – Please Read!

Communication below sent out to all CSM agents as of Thurs. 3/2/23:

Broker Update: Anthem MAPD Addendum Update

Delay as of 3/2/23: The process to review and acknowledge the updated Anthem MAPD Addendum, noted below, is not currently available.  All agents will receive an email communication from Anthem in 2-3 days that the notification is reflecting on their profile and they can complete the required review/acknowledgement per the guidance below.  Our apologies for any inconvenience caused.


Please note the following action item from Anthem:

In keeping with our requirement to ensure our Third-Party Marketing Organizations (TPMOs) adhere to all applicable laws, regulations, and CMS guidelines, we have updated the Medicare Advantage and Medicare Part D Producer Contract Addendum (MAPD Addendum) language per 2023 CMS Final Rule requirements. TPMO required verbiage has been updated in Section A, Number 4 as well as Section 16: Materials; TPMO Requirements.

Please take a few minutes to read and acknowledge the required document(s) by doing the following:

1. Log into the Producer Toolbox
2. You will be presented with a dialog box.
3. Click “Sign Forms”.
4. You will be directed to the document(s) that require your acknowledgement/signature.
5. Simply follow the prompts and you’re done.

If you choose to click “cancel” in the dialog box, you will receive the prompt the next time you log in to Producer Toolbox, or once logged in, you can select Account Details > Appointments, and the “Action Required” tab, where you can then sign the required form(s).

Reach out to your Cornerstone Senior Marketing Service Team if you have questions.

Aetna’s MA Compliance Connection: Feb. 2023 Edition

In this issue, Aetna will discuss two topics including:

  • Caution to agents: Do not steer clients based on “scheduling fees”
  • Reminder: You can only require a zip code or county, and other location details from clients to review plans