Anthem DSNP Broker Bonus!

Connect Your New D-SNP Members to the Support They Need While Earning EXTRA CASH!

Great News! Beginning with 11/1/2020 effectives, Anthem Blue Cross and Blue Shield will reimburse brokers $50 for their time and effort to complete and electronically submit Health Risk Assessments for new members enrolling in a D-SNP plan.

Completing a Health Risk Assessment (HRA) is an important part of helping Anthem connect your new D-SNP members with the support and care they need. It only takes a few minutes to complete!

It’s fast and easy to submit your new D-SNP member’s application and Health Risk Assessment through mProducer!

Here’s How It Works:*

  • Each HRA must be completed and electronically submitted at the point of sale along with the application.
  • Reimbursement payments of $50 per HRA will be processed once the new D-SNP application is approved and the new member is active.
  • HRA completions for current members moving to or switching between D-SNP plans are not eligible for payment.
  • Reimbursement payments will be included in commission statements.

*Reimbursement for HRA completion will be paid to the writing agent identified on the enrollment application within 60 days of the policy’s effective date. Reimbursement payments will only be paid for new D-SNP policies in participating plans sold with 11/1/2020 and beyond effective dates

Anthem Reminder: Commission Change to PDP Enhanced Plans for 1/1/21 effective dates

Reminder: Commission Change to PDP Enhanced Plans

Personal Producing Agent (PPA) commission schedules for 2021 Medicare Advantage (MA), Medicare Advantage Prescription Drug (MAPD) and Prescription Drug Plans (PDPs) were distributed in August 2020.  Recent business decision will result in changes to the previously distributed schedules.

Beginning with policy effective dates of January 1, 2021 and beyond, there will be no base commission paid on new sales or plan changes for PDP Enhanced plans in all applicable states.  All other PDP plans will continue to pay commission as previously communicated.  Additionally, Anthem will continue to pay commissions on Enhanced Plans sold prior to January 1, 2021 policy effective dates.

This change is necessary as we continue to make every effort to deliver strong service to our PDP members and prospects.  Click here to view the revised PPA commission schedule.


Please reach out to your Cornerstone Senior Marketing Rep – we’re here to assist with any questions you may have regarding this Anthem Broker notice

Anthem AEP 2021 Success Tips

AEP is finally here! Anthem provided tips below to ensure you have a SUCCESSFUL and STRESS-FREE season!

Submission of  Applications

When submitting your enrollment applications, Anthem offers many options. Electronic submission of applications is the preferred method.  However, you can check on the status of both electronic and paper submissions using Producer Toolbox and going to Menu > Applications.


Electronic Submission

  • Using mProducer, you can take applications on-line, capture electronic Scope of Appointment forms, and never touch a piece of paper!  Access mProducer directly at or from the Producer Toolbox by clicking on Tools & Resources and then selecting the mProducer link.  mProducer also allows you to transfer your applications to your client, and validates your application entries to reduce the chance your application will be pended for additional information.  It will also show you the reasons why an application is pended, and allows you to respond electronically.


Paper Applications

  • You may still submit applications via mail or fax.  However, these means of submission are typically associated with higher pend rates and slower turnaround time, and do not provide you with the option to respond to requests for information online like you can when using mProducer.


Application Reminders:

  • Remember “CACL:” Clean, Accurate, Complete & Legible applications will ensure timelier processing.
  • Avoid submitting duplicate applications for the same person.
  • P.O. Box may be used as a mailing address but NOT as a permanent address.
  • Submit all pages.
  • Ensure all the application signatures are obtained.
  • Attach “voided” check with every bank draft request.
  • Savings accounts must be ACH certified to be eligible for bank draft.


Scope of Appointment Form (SOA)

It’s important to obtain an SOA in advance and to observe the intent of the SOA requirement, which is to protect potential clients from sales of unwanted products.

We would prefer you use the Anthem SOA form whenever possible; however, in situations when you may not have our form on hand, you may use another carrier’s SOA form, as long as the other carrier’s SOA form is CMS approved. To validate that an SOA form is indeed CMS approved, look for a Material ID in the lower left corner of the document with a CMS approval date.

You have two ways to record the SOA:

  • Capture an Electronic Scope of Appointment (eSOA) using mProducer.
    • Recent enhancements allow you to have the beneficiary sign the eSOA and send back to you.
  • Use a paper SOA.


Find a Provider


  • You may also access the 2021 Provider Directory by going into CustomPoint.  To locate information on applicable specialty service providers (transportation, vision, dental, acupuncture, PERS, Telemonitoring, Weight Watchers, Silver Sneakers, etc.), download the applicable Provider and Pharmacy Directory. These vendors are listed under the “OTHER PROVIDERS” section of the directory.



Sales Event Changes and Process

                When it comes to meeting with your potential clients, you have options:

  • Face-to-face interaction is one selling tool available to help you meet your individual sales goals. Whether you choose to participate is a personal decision. If you need help with evaluating your options, you should talk with your manager.
  • Should you choose not to participate in face-to-face selling, you will still have access to all of the other sales tools to help you meet our annual sales goal.
  • Medicare Sales leadership team will continue to evaluate the necessity for face-to-face interaction, when it should be implemented, when it should be utilized, and how to meet market demand.


Reporting Sales Events

All sales event data must be entered in the Sales Event Tracker located on the certification site. This includes both face-to-face and virtual events

  • Events must be entered more than five calendar days prior to the start date of your event. The system calculates the 5 days according to the start time of your event.
  • Confirm the date, time, and content of the event with the venue prior to reporting the event for in-person events, and reconfirm as the date of the event approaches, especially if the venue requires marketing/sales event approval.
  • Should you need to cancel or modify an event, report it as soon as possible. Event cancellations or modifications must be reported no less than two business days prior to the scheduled event in accordance with policy.
  • When entering virtual events, enter your company address or address of the location where the virtual event will be hosted. Please do not enter any URL links in the certification site.
  • All in-person events must list a physical street address as shown in Google Maps. If you are holding an event in a park or on a street corner, you must enter the address of the closest business to where you will be located and use the “venue address 2 field” to add additional details that will pinpoint your exact location.


Ohio Medicare Broker Team


Regional Sales Managers:

Beverly J Danner: 513-203-6349.

Brian Wissel: 513-274-3756,

Dave Embaugh: 614-361-6945,

Kristen Troesch: 614-285-2914,

Lisa Perren: 216-217-3303,

Stacey Bon: 513-236-7162,


Sales Support:

Gena Cerasuolo: 440-417-4460,

Kimberly Kirn: 513-391-7391,


Agent & Broker Resources:

Electronic Application Submission:

Learn how to submit with mProducer:

Medicare Support: (800) 633-4368 or

Licensing & Contracting: (877) 304-6470 or

Commissions – 800-367- 5896 or

Application Status Only Line – All States – 1-855-277- 6071 or

Broker Training:

Manage Your Book:

Anthem Commission Change to PDP Enhanced Plans

ANTHEM BROKER ALERT: Commission Change to PDP Enhanced Plans

Anthem announcement as of 9/17/2020: 

Personal Producing Agent (PPA) commission schedules for 2021 Medicare Advantage (MA), Medicare Advantage Prescription Drug (MAPD) and Prescription Drug Plans (PDPs) were distributed in August 2020. Recent business decisions will result in changes to the previously distributed schedules.

Beginning with policy effective dates of January 1, 2021 and beyond, there will be no base commission paid on new sales or plan changes for PDP Enhanced Plans in all applicable states. All other PDP plans will continue to pay commission as previously communicated. Additionally, we will continue to pay commissions on Enhanced Plans sold prior to January 1, 2021 policy effective dates.

This change is necessary as we continue to make every effort to deliver strong service to our PDP members and prospects. Revised PPA commission schedules will be distributed soon.

We apologize for any inconvenience or confusion this has caused and appreciate your continued support.

Anthem’s 2021 Virtual Roadshows & AEP Readiness Webinars!

REGISTER NOW for one of  ANTHEM’S 2021 VIRTUAL Roadshows and AEP Readiness


Register via the Anthem Broker Connection website at will need to use Google Chrome web browser)

Note:  All times shown are EST:


Register via the Anthem Broker Connection website at will need to use Google Chrome web browser)


Scroll under the Google Map, under Upcoming Events and type ‘Anthem’ or ‘OH’ into the Search Line and click Enter:


2021 Anthem Enrollment Kits Now Available on CustomPoint

2021 Enrollment Kits now available on CustomPoint for Pre-order

If you completed your AHIP Certification by August 1st, you can now pre-order enrollment kits. Pre-ordering means you’ll have materials earlier in the Annual Enrollment Period (AEP) marketing period. With kits in hand when AEP kicks off, you won’t miss a single opportunity when clients are shopping for coverage.

Pre-order your 2021 enrollment kits through CustomPoint between now and August 31 and your kits will be delivered to you prior to October 1, 2020.

Need translated kits? You can place your orders for available translated kits at the same time you order your English kits. Translated kits are scheduled to deliver September 25 through October 7.

Kits ordered after August 31 will not be guaranteed delivery by October 1, so certify early so you can order early. Pre-orders placed during the month of August will be processed and shipped first.


How do I order enrollment kits?

Within 24-48 hours of completing your 2021 certification, you receive an e-mail from Medicare Sales Training-Anthem-SM confirming your Ready to Sell status. Ready to Sell means you are currently licensed, certified and appointed. The subject line of the email appears as “Access to CustomPoint — Medicare Sales and Marketing Materials.” This e-mail includes an attachment with instructions on how to order your Medicare Sales Marketing Materials from CustomPoint.  It also includes your CustomPoint User ID and Account.

  • If you are new to the website, we’ll send you a separate e-mail with your password.
  • If you are a returning CustomPoint user and do not recall your password, please contact to reset your password.


Ordering best practices

  DO   DON’T
Vary your ordering quantities based on how many plans you expect to sell. Order the same number of kits, regardless of your sales expectations (i.e., 100 of every kit).
Order enough during the pre-order period (August 7 – August 31) to last you through October. Wait until September or October to place the order for kits you need for October – timely delivery can’t be guaranteed.
Order more kits after Star Ratings are updated at the end of October. Order a full year’s amount prior to plan Star Ratings being updated.



Everything you need to know about ordering can be found on the home page of CustomPoint, where you can access an online user guide.


Note: Marketing may not begin before 10/1/20 and AEP applications cannot be accepted before 10/15/20.




Anthem Reminders on 2021 Certification

The 2021 Anthem Agent Certification site is open.  Below are a few friendly reminders.  Agents can access the certification site via the Broker Portal.

Friendly reminders:

  • Certification link:
  • Please make sure to direct all downline agents to use External-SelfReg (with hyphen, exactly as shown) in the Access Code Field.
  • Agents must have current licensure, certification, and appointment in every state they sell in to be eligible for commission payment of sales or pre-order/order Medicare Advantage and Prescription Drug Plan enrollment kits. In order to receive commissions on your sales or renewals for 2021, you must keep a current licensure and appointment, and finish the 2021 certification.
  • If an agent was not previously certified for 2020 and does the 2021 Certification training, it will certify them for the rest of 2020 as well as all of 2021.
  • From your Appointment and Certification Status report, please make sure all agents maintain an active license on file.  If agents are no longer with your agency, please send the termination request to  If an agent is active but our report reflects an expired license, please send a copy to so we may update their records.
  • In order to market the SNP plans, agents must complete the SNP and Part D modules, as well as the HMO or PPO module depending on the type of SNP plan available in your area.  If any one of those trainings are not completed, they will not be certified for the SNP plans**Please make sure to advise brokers of this requirement if they are planning to sell any of our SNP plans**
  • PDP module is required for all MAPD products.
  • All agents who have completed the necessary requirements to be Ready to Sell should appear on your Appointment and Certification report Status report with 2021 RTS as Yes.  If an agent is missing from the report, please contact us to review the agent’s appointment and certification status.
  • Any issues related to the certification site, please send an email to and make sure your email includes ALL of the information listed below.
    • Agents Name:
      Date of Birth:
      Last 4 digits of your SSN:
    • Provide a brief explanation of the issue and screenshots


If you have any other questions or concerns please reach out to your CSM Service Rep

Anthem Retail Program for 2021 AEP

You are invited to participate in the Anthem Retail Program for 2021 AEP.

How Do I Sign Up?

Participation is easy. Simply follow these steps: Instructions and screen shots attached.

Register for AEP 2021 to participate through our Anthem Retail Program website

  1. Select Register Now at the bottom of the page.
  2. Fill out the Form and select register.
  3. You will receive an email with a link to finish registration immediately upon selecting register.

Follow the steps on your Dashboard.

  1. Training – Complete ASAP
  2. Choose Locations – Complete ASAP
  3. Order Retail Kits and Other Promotional Items – Complete after store selection.
  4. Select Schedule (this can be done later)
  5. Reporting (will start during AEP)

You’re ready to Sell on Location at High-Traffic Retailers in Your Area!

Program Updates

  • No Registration Fees for participating agents!
  • Participating retailers include Kroger and affiliated brands, and Giant Eagle. Kroger Brands include Ralphs, Pick N Save, Payless, Owens,  Metro Market, Gerbes, Fred Meyer, Copps, Frys, Smiths, King Soopers, City Market.
  • Kroger stores are available any day of the week and a minimum of 20 hours per week. Kroger Mandatory shifts are displayed on the site under MY Stores and are a requirement of the program to be worked in their entirety.
  • Giant Eagle is available Monday, Tuesday, Saturday and Sunday. Mandatory hours are  Monday – Tuesday from 10-4 . (you can work anytime on these days from 9-7).Optional Giant Eagle Days include Saturday from 9 – 12 and Sundays 11-4. You must work at least 10 hour per week in each Giant Eagle store registered.
  • Our strategy provides an opportunity for high-producing agents like yourself to market in the right locations to help you maximize your opportunity for success!
  • To make sure you have your kit, you need to sign up and select your store no later than July 3rd!

Registration for this opportunity ends Sunday June 28th.

Retail Program Registration Instructions

Anthem Ohio June Updates

Sent from Anthem Ohio Reps on 6/3/20:


While we are slowly moving forward with more face to face meetings, we encourage you to take advantage of our electronic tools. These tools allow you to efficiently review and write our plans without the face to face interaction. As we approach AEP, this will allow you to meet with more of your current clients and free time for you to meet with new clients. Keep in mind, your RSM would love to set a time to discuss marketing plans and co-op for AEP. We appreciate your partnership.


 SEP extended through June 30, 2020 due to COVID-19

This SEP is for Medicare beneficiaries who were prevented from submitting a Medicare Advantage (MA/MAPD) or Prescription Drug (PDP) plan enrollment request during another valid election period due to the COVID-19 State of Emergency (declared on March 13, 2020). This includes both enrollment and disenrollment elections. This SEP

applies to beneficiaries who reside in all U.S. states and includes all Anthem brands and affiliates. In addition, the SEP is available to those individuals who rely on help from friends or family members when making healthcare decisions and those individuals were impacted by the State of Emergency. The SEP is available from the start of the incident period and continues for five full calendar months thereafter, beginning January 20, 2020, and ending June 30, 2020. Enrollments are effective the first of the month after the plan receives the enrollment request. Only those beneficiaries who did not make an election during another eligible enrollment period are eligible for this SEP. An individual can use this SEP one time for each election period they missed.


2021 AHIP Certification:

We have recently received inquiries on whether Anthem will require the AHIP certification course this year or whether we will accept the new NAHU course.  After focused consideration, Anthem will require the AHIP certification course this year as it is built into our Certification platform.  We will consider the NAHU course for next year and will review it by the end of this year so that we have time to assess the content.  Should we decide to accept the NAHU program for next year, then we will be able to make any modifications to our Anthem certification subject matter and build our platform to include it.


Agent Microsite:

Did you know you can create a personalized microsite in the Producer Toolbox. This will allow you to enroll and gather leads with no physical interaction required. You receive commissions  on all online application submissions.

  • Build an Anthem Medicare Microsite via your Broker Portal
  • Enroll and gather leads with no physical interaction required
  • Receive commissions on all online application submissions



Looking for a convenience way to learn more about Anthem’s products, resources, electronic enrollment processes? Join us for our weekly webinar series. We have a variety of topics we will be discussing throughout June, including Selling Telephonically, Medicare Social Media and Your Business, How to Create your own Anthem Microsite, and many more. You can view the list of upcoming webinars and register via the Anthem Broker Connection website at will need to use Google Chrome web browser)


Did you know?

SilverSneakers has conducted a survey from their newsletter readership to provide feedback on current topics ranging from exercise to nutrition to technology during the shelter at home lockdowns.  For example, a post-pandemic survey was sent to a national sample of members active in the months leading up to stay-at-home orders, asking members to reflect on intention and speed to return to SilverSneakers locations once permitted.  Below are a few noteworthy insights from the recent surveys:

  • Social Connection: When mandated social distancing began, 27% of those surveyed were comfortable with video conferencing. Since then, 84% used video calls to connect with others.
  • Exercise: Prior to the COVID-19 crisis, 31% participated in live video exercise classes, now more than 84% of those have done an exercise class virtually.
  • Healthy Food: The crisis has changed how seniors are getting their food, as 3x as many members are using grocery delivery apps (Instacart, Amazon or local delivery) – increasing from 28% to 87% in the last month.
  • Return to SilverSneakers Locations: Of the 92% who plan to return to SilverSneakers locations once given the all-clear, 84% intend to do so within one month.